Cruelty-free Prep for IMATS!

I have been up since 4:15 a.m.  This does not make me happy.

However, I am now on the train headed to my very first IMATS, and that does make me happy!  I’m particularly thrilled because I’m off to the one in NYC, so I get to see friends and visit old haunts from back in the days when we were city-folk 🙂

Now for the report on my IMATS prep countdown toward the big day, April 9, 2016!

January.  Purchase ticket.  Seriously, these things go fast.  Start list of must-see cruelty-free vendors.  This was one of my strategies for a) making the most of my time since I’ll only have a day, 2) keeping some semblance of a handle on my budget by knowing ahead of time what I was most interested in for price-checking purposes.  This way, I’ll have a sense of how much of a deal each vendor is offering.

Speaking of which, set my budget limit.

February.  Obsessively check IMATS website for updates.

March.  Now it’s time to get serious.  First up, early in the month get train tickets and book hotel room.  Then, get in touch with friends to set up visits/dinner plans.
Renegotiate budget limit with self.
Begin planning potential make up looks and whittle down to front-runners.  I needed something striking, but easy, that would wear well throughout the day.  I posted some options on Instagram, for feedback, and have decided definitively on my eye look.  I’m going for lashy and brightening!  A sweep of Trish McEvoy Eye Base Essentials in Demure for a subtle pink sparkle, and then coats of Pur Minerals Big Look Mascara and Eye of Horus Black Goddess Mascara on curled lashes for serious length + volume.


I’m still not sure which way to go with the lips.  If you have vote, definitely let me know know!  Here are the top picks:
Natural, plumy-pink with my new ❤ Suntegrity Lip C.P.R. in Plum Eclipse.

Suntegrity Lip CPR Plum Eclipse

Bold, berry red with Colour Pop Jonesing.

Colour Pop Jonesing

Ardency Inn Modster Lipstick in Black is Blue.  Because, really, when better to wear a navy lip than to IMATS NYC?

Ardency Inn Black is Blue

Middle of March.  Have complete breakdown when you realize Lisa Eldridge is speaking.  Plan how early to start waiting at pavilion to get a seat up front.


End of March.  Prep and print blog business cards.  Yes, you read that right.  I am that much of a nerd.

April.  Borrow husband’s old iPhone to take halfway decent pictures.  Print all tickets and also floor plan/exhibitor list to circle cruelty-free vendors are and map out your plan of attack.
Continue budget renegotiation with self.

That’s it for now, stay tuned for a full debrief next week and let me know if you have any tips share!

*These are only my opinions, formed through my personal experience as a consumer.  I am not a medical doctor, an aesthetician, or a health/beauty professional.  There is no guarantee what effect, positive or negative, these products may have on anyone else.

**All products were purchased by me from brands that, to the best of my knowledge, are cruelty-free.


2 replies to “Cruelty-free Prep for IMATS!

  1. Sharon, I’m sorry I’ll miss you in NYC but I am pumped for whatever happens at IMATS. I’m sure you’ll look stunning. Have fun. Can’t wait to read your next post. Xxoo


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